2) This may be appealing to this consumer because of the animation features along with the letters. The letters are probably funny looking and weird which is what children of that age have a liking for.
3) The design for the consumer could be improved a little. It could appeal to the customer more. The card could probably have a funny picture on the inside left, cover. Also, the back of the card could have a maze or something of the sort. Like any business, I would not want the consumer to stop buying my products so I would add something that would make the consumers keep o purchasing this product for tomes to come.
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